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Design thinking is all about being human. Application design focuses on four essential aspects: discovery, ideation, prototyping and experimentation. Good result of this helps businesses manage risks effectively, also it introduces new ideas which needed to redesign a website. Design thinking methodology helps developers to focus more on creating innovative ideas rather than just incremental improvements to their websites.

Discovery and ideation aim to understand target audience through being a good listener, understanding business and user, understanding non-verbal expressions, brand study and building a deep sense of concern and desire to help. There are various empathise methods such as creating customer journey maps, conducting interviews with empathy and using photo and video-based studies that can be used in user experience design.

Prototyping and continuous experimentation enable creative web design teams to develop inexpensive, scaled down versions of their new websites or products that would help identify the best possible solution for improvement. Peer review, feedback incorporation and testing is main component.